Leonisa is celebrating 70 years
1956
We officially became Leonisa!
On November 20, Confecciones Leonisa — a company devoted to making women’s intimate apparel — was born in Medellín, Colombia.
1960
Our first bestselling bra as Leonisa
Leonisa designed a cone bra (ref. 1000) — not only the company’s very first bra, but the first bra ever made in Colombia!
1968
Going global
Our first exports left the country, headed for Costa Rica.
1970
Expanding further
Over the decade the brand reached 12 countries across South and Central America, and work began on our signature SmartLace®.
1980
Updated designs
Strapless bras joined the line, and we kept adapting to every shift in fashion and in marketing.
1990
New styles, same support
Our signature Magicup and Midup bras arrived, along with our first shaper panty styles.
2000
New millennium, new us
We launched the Air Bra, built with inflatable padding for a light, airy boost.
2005
Atlanta, GA
Leonisa USA opened its doors, and our US branch is now one of our most successful.
2016
Our products became available through Macy’s.
A partnership with the world-famous department store put us in front of many more people — in every store nationwide and on their website.
2018
We created our bestselling bra of all time!
Listening to customer feedback, we brought the best features together into the High Profile Bra, still a bestseller today.
2020
We partnered with Victoria’s Secret.
We teamed up with this legendary lingerie brand.
2025
We scored our third Shapewear Best Seller win!
The prestigious Shapewear Best Seller award at the Best of Intima Awards came our way once more, and it keeps inspiring what we build next.
Created with passion, crafted with precision to embrace your curves in excellence.
We’re recognized around the world and our products are universally loved.
We built Leo to carry into menswear the very same innovation, craftsmanship, and eye for detail that had shaped Leonisa for decades.
What began as a small men’s underwear line quickly grew into a full lifestyle brand, created to give men the confidence, comfort, and performance they need in every moment.
Our shared vision for the decade ahead.
A decade from now, we picture Leonisa as a truly global brand—known everywhere for our quality, our technology, and the care we put into every piece we create. A brand that earned its place in the world not only for what it makes, but for how it makes it: with responsibility, sustainability, constant innovation, and deep respect for people.
We picture a Leonisa that gives confidence to millions, the first name that comes to mind for shapewear, underwear, or genuine comfort. A brand that stands beside the everyday lives of women and men, lifting their confidence, well-being, and freedom with intentional, accessible, long-lasting designs.
We dream of a Leonisa that doesn’t only make garments, but impact: a brand that celebrates people, empowers dreams, creates opportunities, and stays a symbol of excellence, authenticity, and evolution.
A Leonisa that, wherever its name is heard around the world, stirs pride, admiration, and the feeling that everything we do is made with heart.